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See you next year in Austin or Online, February 22-25, 2015 for our 10th Anniversary Conference and Celebration! 
Tuesday, March 18 • 1:15pm - 2:00pm
Useful, Usable & Desirable

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Our expectations of interactions with established services are rapidly changing. The notion 
that products and services can stand as separate entities under a single umbrella is being 
challenged by a technologically enabled product & service culture, where people have access 
to everything at any time. Government and education services, which have historically operated 
in “siloed departments” are being expected to operate as cohesive entities. The resulting 
environment requires service providers to consider the needs & behaviors of their users - or 
risk alienating customers at a time when customer satisfaction ratings are increasingly being 
measured and targeted as part of a larger value proposition.
This talk outlines the core principles, tools & methodologies of User Centered Design - often 
referred to as experience design or design thinking. Participants will view examples of how 
these principles have been applied to other problem areas that are analogous to problems in the 
field of library science.
Participants will also have the opportunity to actively reflect and question how these tools 
& methodologies might be applied to the world of services offered by librarians and library 
scientists.

Speakers

Tuesday March 18, 2014 1:15pm - 2:00pm PDT
Room 104

Attendees (0)